The Art World is a funny thing. Just as soon as you think you have it figured out, it changes. I think I have written about this before, but it never ceases to amaze me how fickle it can be. One thing an artist should never do is paint what he or she “thinks” is going to sell. To a professional art consultant, this is very apparent in ones work. The reason is, an artist has to paint from a place of passion. If not, it will show in the work. As I have said before, it’s much like an actress or actor, not putting their whole being into their part. You cannot fake it in the art world. And the most interesting thing is about selling art, is that the art community is changing it’s mind all of the time about what they want.
There is no one fad or technique that is more popular then the other. It all depends on your region, industry and location. Art that sells in mountain communities is different then art that sells at the beach. My suggestion is to paint what you love, and forget about what is going to sell. Create it first! Worry about how to market it later.
Trends do come and go, and at the very top of the art world, that is probably more apparent then at the middle or low end of selling.
I like to keep it simple and work with the auction selling markets. It’s fun, easy and I get to paint what I want.